How to Design a Landing Page That Converts
When you create a landing page, you’re creating a single point of contact for your marketing campaigns that drives people to take an action. This can be anything from signing up for your newsletter to purchasing a product or service.
A landing page is an essential part of any digital marketing strategy and should be designed to optimize conversions. Here are some tips to help you build an effective landing page for your business.
Identify your key goals and shape the content around those objectives.
Landing pages should be written around the most important action that you want visitors to take (for example, buying a product, signing up for a service or downloading an ebook). Once you have your goal in mind, think about what information you need to provide your landing page visitors to achieve that goal.
Design your landing page with a clear call-to-action button and keep your CTA text short, concise and enticing. This makes it easier for users to click through, converting more visitors to leads and customers 랜딩 페이지 제작.
Add more than one CTA to your landing page, if possible.
Adding more than one CTA to your landing page increases the chances that you’ll be able to convert more visitors to leads and customers. You can also include a form with multiple fields, so that you can ask additional information from your potential leads before contacting them.
Test your landing pages regularly, so you can find out which designs and copy increase your conversions the most. The best way to do this is by using a landing page builder that allows you to test different variations of your page.
Consider how your design and content influence your users’ behaviors and then make tweaks as needed to increase conversions. You can even try A/B testing to see which versions work better, and you can use the results from these tests to improve your landing page in the future.
A landing page should be a part of your brand’s overall web presence and should be consistent with your company’s colors, fonts and other style guidelines. In addition, a well-designed landing page will complement your other website content and help build your brand’s reputation online.
Make your hero section inviting
The hero section is the most eye-catching part of a landing page. This is where the page’s main content appears, usually in a small area at the top of the screen. The hero section should introduce the value of your product or service, explain how the product can benefit your users, and give them a sense of how they will be affected by what you offer.
Boost your credibility
A well-designed landing page shows that you have the user’s interests in mind, and it can help to show them testimonials about your product or service from people who have used it before.
Be careful about how much information you’re giving on your hero section, as this can be confusing to your visitors. A good rule of thumb is to keep your hero section to a minimum, and add a small amount of information about the benefits of your product or service.