How to Design a Landing Page That Converts Visitors Into Customers
Landing pages are the fulcrum of a marketing campaign, converting visitors into leads and turning them into customers. It’s important to create a high-quality landing page for every content offer or marketing campaign you’re running to capture as many leads as possible.
You can drive traffic to your landing page through a variety of methods: social media advertising, email marketing, or paid search campaigns. Each of these methods may lead to different types of conversions (like a sign-up for your newsletter, a purchase, or a download of an ebook or whitepaper) 랜딩 페이지 제작.
Once you’ve chosen which method is the best fit for your business, the next step is to design your landing page. This is where it’s helpful to have a central framework that you can use as the basis for all of your landing page elements.
Keep your content simple and direct on the landing page, with a clear call-to-action. You should also make sure that your landing page looks great across all screen sizes – computers, tablets, and smartphones.
Start with a hero image that tells people what the landing page is about and what products or services it showcases. A strong visual helps draw the attention of your target audience and will encourage them to scroll on through the rest of your landing page.
The hero image should be accompanied by an eye-catching headline, which should inspire the visitor to continue reading and take action. Some examples of good headlines are:
“Free eBook!”, or “Get our latest content offer.” These are all great ways to catch the attention of visitors and entice them to fill out your form.
Add a form to your landing page that is easy to find and is above the fold, meaning it’s in view as soon as the visitor lands on the page. This can be a link to the form or a form that automatically scrolls with the user as they scroll down the page.
Limit the number of fields in your lead-capture form to only those that are necessary for you to gather contact information from your visitors. This will prevent your visitors from getting spooked and making them decide not to enter their information.
Give your visitors a compelling offer they can’t refuse. Whether it’s an ebook, a free trial, or some other type of content offer, it must be something they’ll value enough to give you their email address.
Lastly, provide them with some social proof on the landing page, such as testimonials or statistics about your brand. Having real-life feedback from happy customers can help increase trust and make them more likely to convert.
Ultimately, the success of your landing page depends on how well you follow these best practices. By following these tips, you’ll be able to build landing pages that convert and help your business grow.