How to Design a Landing Page That Converts
Whether you’re a small business or a large corporation, a landing page is an important part of your digital marketing strategy. They’re often the first page a visitor lands on after clicking an organic search result or an advertisement, and they’re often where conversions are made.
The most common purpose of a landing page is to generate leads or direct users to a specific action on your website. This means that you want your landing pages to be short and focused. The design and content should support this objective, rather than competing with your website or other sources of information.
Create a landing page with a call to action (CTA). A CTA can be an image, text or button that leads to the next step in your customer journey. A CTA should be prominently displayed and clearly labeled.
Include social proof: User testimonials are a powerful way to increase conversions and credibility. Testimonials on your landing page show prospective customers that you understand their needs and are a trusted source of information.
Use numbered lists or bullet points: The format of list items can make your landing page easier to read and scan than a single, long block of text. It also helps your message stand out.
Lean into clean design: Most people land on a web page and scan it quickly, so make it easy to find what you need. Consider contrast, too.
Embedding video: Videos can communicate complex concepts, entertain and provide value. They also prompt prospects to take action in a way that text-only content cannot.
Add a lead-capture form: A contact form is an important tool for collecting contact details from your landing page visitors. Adding additional fields, such as first and last name, phone number or email address, can help you tailor your marketing messages to individual users.
Be mobile-friendly: More than half of all search queries are now conducted on mobile devices. To ensure that your landing pages can be accessed on a range of screen sizes, it’s essential to build them using responsive design.
Limit the amount of data you ask for: Your landing page visitors have a specific set of needs, so don’t ask for too much of their personal details. If you need them to provide a phone number or email, for example, make it a small field on the form 랜딩 페이지 제작.
Avoid multiple CTAs on a single page: Having multiple calls to action on your landing page can distract and confuse visitors. Have one CTA per page, and put the call to action on the top or the side of each page.
Keep the copy short and to the point: Most people spend fewer than 15 seconds on your website, so you need to keep it concise and to the point.
Test your landing page: Your goals can change over time, so it’s important to test different elements of your landing page to see what works best. It’s also essential to optimize your landing page so it performs well across all devices and platforms.